We wanted to address and involve the consumer in advance, especially digitally. It's not about doubling the investment, it's a question of communicating in advance with a lot of assets, explains Sardin, who has been with the company since 1998. Here, Ubisoft's chief sales and marketing officer Geoffroy Sardin explains to GamesIndustry International how Ubisoft made that happen. Assassin's Creed III sold 3.5 million in its first week, double what its predecessor Assassin's Creed: Revelations managed this time last year.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |